How much should you charge brands?

How this is calculated

The numbers come from widely-cited creator-rate benchmarks: roughly a per-thousand-views (or per-thousand-followers on Instagram) rate that varies by platform and format, then adjusted for your engagement. YouTube integrations and dedicated videos command the most because they're evergreen and searchable; Stories the least because they vanish in 24 hours.

Three things that raise your rate

• Usage rights. If the brand wants to run your content as a paid ad, that's a separate line item — often +30–50%.
• Exclusivity. Promising not to work with competitors for X months is worth real money. Charge for it.
• Bundle, don't discount. A brand asking for "a better price" usually means "give me more" — add a Story or a second post instead of dropping your rate.

The rate only matters if the deal closes

Knowing your number is step one. Most deals aren't lost on price — they're lost in the silence after the pitch, when nobody follows up. That's the part a calculator can't fix, but PitchRadar can.